Getting Started with CRM

This workshop is designed for Salesforce newbies and those looking to ditch spreadsheets and shared docs for something better. You’ll dive deep into Salesforce Essentials, the world’s #1 CRM reimagined for small businesses, and learn how you can start simply, sell faster, and make customers happier. Register for the the event to save your spot in one of the below workshop times:

1:00 p.m. - 1:45 p.m.

4:50 p.m. - 5:30 p.m.

Growing and Scaling with CRM

As your company grows, your processes and operations become more complex and the need to keep all teams aligned and working together is critical. Lucky for you – Salesforce can help. Join us and learn how the power of marketing automation and streamlined support can supercharge your sales and provide an amazing experience for your customers. Register for the the event to save your spot in one of the below workshop times:

1:00 p.m. - 1:45 p.m.

4:50 p.m. - 5:30 p.m.

It only takes one idea to change the whole trajectory of your life. Starting and growing a business isn’t for the faint of heart. Good thing there’s help! Listen in as industry leaders talk about the things they wish they’d known when they first started their companies. How do you prove product-market fit, find customers, and foster long-term relationships? We’ll cover those topics and more.

Moderator: Marie Rosecrans, SVP of Product Marketing, Salesforce

Speakers: Dani Cone, CEO and Founder of Cone &  Steiner General and Fuel Coffee; Domonique Meeks, Small Business Advisor, Seattle Office of Economic Development and Victor Kippes, President & CEO of Validar

Learn what CRM is and how it can replace spreadsheets and post-its to help you connect with your customers. See how entrepreneurs start their journey on the world’s #1 CRM that grows with you, Salesforce Essentials.

Refresh and refuel. Take a moment to meet with Salesforce and local partners to learn about the tools and resources available to small and medium businesses. 

Now that you're on the path to growth, how do you implement strategies for long-term success? Join us as we share the best ways to build structure across teams to help you drive efficiency, attract top talent, foster great culture, and turn your company into a growth powerhouse.

Moderator: Brian Lederman, AVP of Small & Medium Business Sales, Salesforce

Speakers: Haley Katsman Vice President, Growth Optimization & Account Development at Highspot and Saif Hakim VP, Sr. Business Lender at Craft3

Get a deeper dive into the technology that drives sales, marketing, and support for growing businesses around the world.

What's next for your company as you look to innovate, sustain momentum, and scale? We'll discuss top trends — like artificial intelligence, machine learning, and voice recognition — and what they mean for small businesses. Learn how companies of any size can harness technology and productivity tools to exceed customer expectations now and in the future.

Moderator: Rekha Srivatsan, Director of Product Marketing, Salesforce

Speakers: Valerie Laymen, Chief Product Officer of Yapta and Lorenzo Pasqualis, VP of Enginineering at Dreambox Learning

Join your small business peers for a happy hour after an action-packed day of learning. We'll be featuring light appetizers and local brews and wines and can't wait to see you there.